As a Designer at Brash London, I contributed to the rebranding of Qiddiya, a visionary entertainment mega-project in Saudi Arabia. This collaborative effort brought together leading agencies, including Droga5, Media Monks, Accenture Song, and Squint Opera. Guided by the creative direction of Studio Felt and Design Director Rob Hemus, we reimagined Qiddiya’s identity, crafting a bold, dynamic brand that captures the scale and ambition of its future-forward vision.

Video below by Droga5